Apple has announced an immediate increase in the monthly subscription fee for its streaming service, Apple TV+, now costing $13 compared to the previous $10. Existing subscribers will see the new rate reflected 30 days after their upcoming renewal date. Notably, the annual subscription price and the cost of the Apple One bundle remain unchanged.

This significant price hike comes despite Apple TV+’s relatively recent launch and rapid growth. The platform was priced at just $7 per month earlier this year, making the current increase nearly double in a few months. Apple reports a “strong double-digit” increase in viewership year-over-year, indicating the service’s expanding audience.

Apple TV+ has gained notable mainstream recognition through acclaimed series like Severance, which has received widespread praise and Emmy nominations. The platform also boasts a strong lineup of sci-fi titles, including For All Mankind, Invasion, Foundation, Murderbot, Silo, and Dark Matter, contributing to its reputation as a sci-fi powerhouse.

While many streaming services gradually increase prices over time, Apple’s rapid escalation appears to reflect confidence in its content and audience growth. For more information on streaming service pricing strategies and industry trends, resources such as industry analysis reports and official Apple announcements provide valuable insights.

Ethan Cole

I'm Ethan Cole, a tech journalist with a passion for uncovering the stories behind innovation. I write about emerging technologies, startups, and the digital trends shaping our future. Read me on x.com