Germany-based nonprofit search engine Ecosia has presented an unconventional proposal to assume operational responsibility for Google’s Chrome browser, as regulatory authorities scrutinize the tech giant’s dominance in the search and browser markets. Following a Department of Justice ruling that labels Google’s search engine business a monopoly, questions have arisen about Chrome’s future, with some suggesting the company may be forced to sell the browser.

Ecosia’s plan diverges from typical acquisition offers. Instead of paying upfront for ownership, the organization proposes transforming Chrome into a foundation, with Google retaining ownership and intellectual property rights. Ecosia would manage the browser for ten years, dedicating approximately 60% of Chrome’s projected $1 trillion in future profits to climate and environmental initiatives. The remaining 40% of profits would continue to flow back to Google, creating a hybrid financial model that benefits both parties.

This stewardship approach leverages Ecosia’s existing partnership with Google, which already powers its environmentally-focused search engine under a revenue-sharing agreement. By entrusting Chrome to a nonprofit, Google might enhance its public image and align with growing expectations for corporate responsibility, while avoiding a sale to a rival or competitor.

Although the proposal is unconventional, it reflects a broader trend of tech companies exploring alternative ways to address regulatory challenges and public concerns about monopolistic practices. Ecosia’s offer demonstrates how nonprofits can play a role in reshaping the future of major digital platforms, potentially balancing commercial interests with social and environmental commitments.

Ethan Cole

I'm Ethan Cole, a tech journalist with a passion for uncovering the stories behind innovation. I write about emerging technologies, startups, and the digital trends shaping our future. Read me on x.com