This week, a controversy erupted among LG TV owners after reports surfaced that a recent firmware update introduced persistent AI software without user consent. The issue gained rapid attention on social media, highlighting broader concerns about privacy and control over smart TV functionalities.

It all started when a Reddit user shared that their LG TV displayed a Microsoft Copilot icon following a recent update—an unexpected addition reminiscent of Windows AI integrations. The user emphasized that the AI software was embedded into the system and could not be removed, prompting frustration among viewers.

Many commenters criticized pre-installed features they see as intrusive or unnecessary, arguing that such software should be opt-in rather than forced upon users. A typical response stated, “Pre-installed crap is universally dogshit. If I wanted it, I’d have installed it myself eventually.” This sentiment reflects growing skepticism about the transparency of firmware updates in smart devices.

Experts warn that such unremovable features raise serious privacy issues, especially with AI tools collecting user data. As smart TVs become more connected, users increasingly demand greater control over what is installed and how their data is used.

David Nield

Dave is a freelance tech journalist with over 20 years covering gadgets, apps, and the web. From Stockport, England, he covers news, features, and reviews for TechRadar, focusing on phones, tablets, and wearables. He ensures top weekend breaking news and has bylines at Gizmodo, T3, PopSci, and others. He edited PC Explorer and The Hardware Handbook for years. Read me on x.com or linkedin.