Audiences got their first glimpse of Audi’s upcoming Formula 1 contender, the R26, showcasing a sleek, minimalist design aligned with new aerodynamic standards for 2026. While the displayed model is a concept, the livery and sponsor placements will be identical to the racing version.

Gernot Döllner, Audi’s CEO, emphasized the company’s ambitious F1 plans, stating, “Entering Formula 1 signals a strategic shift. Our goal is not just participation but victory, with a focus on innovation and speed. By 2030, we aim to compete for the world championship.”

The design departs from Audi’s previous complex liveries, favoring simplicity that highlights elegance and brand clarity. Industry experts note that such streamlined visual identities can improve brand recognition and reduce aerodynamic drag, contributing to better performance.

Currently, sponsors remain unannounced, leaving the car’s branding minimalistic. As Audi prepares for its F1 debut, the team is focusing on building a competitive edge that aligns with its vision of technological advancement and racing excellence.

David Nield

Dave is a freelance tech journalist with over 20 years covering gadgets, apps, and the web. From Stockport, England, he covers news, features, and reviews for TechRadar, focusing on phones, tablets, and wearables. He ensures top weekend breaking news and has bylines at Gizmodo, T3, PopSci, and others. He edited PC Explorer and The Hardware Handbook for years. Read me on x.com or linkedin.