Samsung has confirmed that it is experimenting with advertising displays on select models of its high-end smart refrigerators in the United States. The move comes shortly after users on social media brought attention to the issue, sparking discussions about privacy and the future of connected home appliances.

According to an official statement, the company is running a pilot program to showcase promotions and curated advertisements on certain Samsung Family Hub refrigerators. These models feature large touchscreens, ranging from 21.5 to 32 inches, which were traditionally used by owners to display photos, videos, memos, weather updates, timers, and access web browsing. Until now, users had control over what appeared on their screens, with some functionalities requiring a Wi-Fi connection or a Samsung account.

Samsung’s Family Hub series includes nine models available in the US, with prices ranging from $1,800 to $3,500. The company has not specified whether the advertising feature will be expanded to other appliances or become a permanent aspect of the product line. The move to introduce targeted ads on household devices raises questions about user privacy and data security, especially given the sensitive nature of smart home equipment.

Industry experts note that while in-store and online advertisements are common, embedding them into appliances that are integral to daily life blurs the line between convenience and intrusion. Consumers are advised to review the latest updates from Samsung and consider the implications of personalized advertising on their connected devices.

For more information on digital privacy and smart home security, consult resources such as the official [Federal Trade Commission website](https://www.ftc.gov) and [Electronic Frontier Foundation](https://www.eff.org). Staying informed can help users make conscious decisions about their smart appliances and data privacy.

Ethan Cole

I'm Ethan Cole, a tech journalist with a passion for uncovering the stories behind innovation. I write about emerging technologies, startups, and the digital trends shaping our future. Read me on x.com